What is Mid-Size? | Style, Fashion, and Body Neutrality

To paraphrase Mary Poppins, ‘I am practically average in every way’ – physically, at least! I am the average height, average bra size, and average clothing size for a woman in the UK, which obviously means my body type is not reflected in fashion at all. Makes sense, right? 

Typically, the fashion industry caters towards what is called ‘straight size’ – the body types you see on runways, running around in perfume ads, and plastered on the sides of H&M and Primark. Slender bodies, normally size 10 and under, with petite features (aaaaand normally white, but that’s a blog post for another day). Over the past decade or so (and with a lot of pushing from the excellent body positivity movement), ‘plus size’ lines have been introduced with names such as ‘Curve’, ‘Real’, and ‘Plus Beauty’. These lines tend to cater for clothing sizes 18 and above (but plus size models tend to be size 12-16… but that’s another blog post for another day).

‘Straight size’ clothing tends to be the norm in clothes shops and the sizes cover everything from size 0, up to size 16. However, those clothes are designed for slim bodies, and are just simply made bigger as the sizes go up, which isn’t really how body types work. So, here arises the issue – what if you aren’t a slim body, aren’t plus-size but still struggle to find clothes that fit you in the shops? Let me present to you – mid-size!

Mid-size isn’t a fashion retailer recognised term yet, it’s more of an internet movement. The term was started by Anushka Moore on her Insta account @midsizecollective, as a way to celebrate and recognise “not petite but not plus-sized” fashion, normally for those women who are sized 12-18. However, more realistically, it represents the small group of people who are not plus-size yet struggle to find clothing for their size in straight-size clothing. Typically, this size 14 to 18 folks. The term has kind of taken on a mind of its own, with bloggers and influencers celebrating their own mid-size bodies, and promoting brands who work well to cater for mid-size sizes.

I practically came out of the womb a mid-sized lady (I’m kidding, let’s not go applying body sizes and types to children, that’s stupid and reductive). What I mean is, as soon as I became a teenager, grew into my hips and boobs, I said goodbye to straight-size fits, and hello to struggling to fit in one set size. I currently range from a size 14 to size 18, and this differs in every clothing shop and type of item! All my jeans have to be a size up so they fit my hips, but means they are so baggy around the waist or I can’t a relevant size because shops don’t like to cater plus-sizes. Similarly, I go for floaty skirts in smaller sizes so they stay up around my waist! And shopping for blouses? They either fit around the boobs and are baggy around the middle, or fit around the middle and are held together with pins around the boobs. There’s just no winning. This isn’t to say all mid-sized bodies follow my body type of having an hour-glass figure. Mid-size covers anything not-straight-sized (and not deemed plus), which means if we don’t have a slim or straight figure, we’re not catered for. 

In regards to social media, I am 100% more likely to follow bloggers or brands that talk about and represent mid- and plus-sizes. Look, all body types are beautiful, and no-one should be shamed for how they look, and that’s why representation is important. Do you know how excited I get when I see mid or plus sized models wearing main brand clothes? Especially if the clothes actually fit correctly?! I’m heckin’ overjoyed! Joanie is great at this, and I know ASOS is getting much better. We need to normalise belly rolls, broad shoulders, softness, and cellulite. Where do I get to see that representation? In mid-size (and plus-size) spaces. I tend to find these spaces on Instagram, in the form of bloggers or IG-ers. My favourites include Helen Anderson (bold, Seventies, and Western styles), Nicole Ocran (bright colours and floaty fits), and Lucy Wood (lights, brights, and Disney) – you should really check them out!

Whether you are straight-size, plus-size, or mid-size, it’s about time the fashion industry moved on to represent us all. This includes using all bodies in advertising, understanding that bigger clothing sizes shouldn’t just be straight-sized clothes that are plussed, and just normalising the average or bigger body. It should go without saying that all bodies are beautiful and need to be valued, so why not act like it?

Recently, there’s been a lot of discourse online about people’s opinions of mid-size, if the term is required, and why people call themselves mid-size. Check out my post ‘Is Being Mid-Size Anti-Fat?’ for a deeper chat on this discourse. I’d love to know your thoughts!

(I have to add – no-one needs to identify with any type of body. Personally, it helps me to call myself mid-size; to call myself plus-size would be deflecting from the plus-size movement, because I am not plus-size. In the grand scheme of things, if you are mid-size, you do not experience the same issues and industry mistreatment as people who are plus-size. Simple as.)

Let me know what you think of body representation in fashion, and if you’ve got any favourite mid-size IG-ers or bloggers – I’d love to know!

Rosie x

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16 responses to “What is Mid-Size? | Style, Fashion, and Body Neutrality”

  1. The Storyteller Avatar
    The Storyteller

    Great post! I love seeing more representation online, and I especially love Lucy and Helen’s content! 🙂

    Liked by 1 person

  2. thegreatcanadianhousewife Avatar

    Love this! I am also what you would likely consider mid-sized. I’m short, with larger bra size but I am a 12-14 in most everything I wear. I have such a hard time finding clothing that fits. In Canada I love Reitman’s because they have petit plus sizes and they start at 12 so I can find things to wear there usually. We need more brands and retailers that cater to all shapes and sizes. I am sort of thicker through the middle but skinnier in arms and legs which makes it difficult sometimes too.

    Kadie ♥ The Great Canadian Housewife | A Story About A Girl

    Liked by 1 person

    1. Ahh thank you! I totally agree with you here 😊 Rosie x


  3. I could not agree more! This skinny vs plus size just kinda leaves us normal women out of the loop. Its so good to see someone else represent the same things that I believe in!
    The normal girl.

    Liked by 1 person

  4. OMG I have been looking for someone that talks about this and some new Instagram people to follow 🙂 xx Love this post ❤


    1. Ahh I’m glad I could be of some help! And thank you very much 😊✨

      Liked by 1 person

  5. […] the last two weeks, my May 2020 post ‘What Is Mid-Size?’ has been viewed nearly three thousand times and is growing every hour. I am floored. Who the hell […]


  6. […] (being a mid-size queen myself) and I doubt I’ll ever stop talking about it. In fact, my “What is Mid-Size?” post is one of the most popular posts on Google about this subject (sorry for the brag, but I am […]


  7. […] a midsize woman with a big booty, boobs, and thighs, and it’s taken me a long time to learn to love this body. […]


  8. […] online. And considering that, I see myself as mid-size. I’ve written a post all about what mid-size is and what it is to be a mid-size woman. Buuuut if you fancy an informal definition, I’d say being […]


  9. […] you are like me, and feel the same, check out the mid-size community. I talk more about this in my ‘What Is Mid-Size?’ post if you are […]


  10. It’s good you have this figured out in your 20s. I’m nearly 38 and only just working on accepting myself!

    Liked by 1 person

    1. Oh thank you Carla! So far, I’m finding that accepting myself is a work in progress, but I’m getting better every day 😊


  11. It is in point of fact a nice and useful piece of info. I am happy that you just shared this helpful information with us. Please keep us informed like this. Thank you for sharing.


  12. I’ve been plus size for years and then this year got stressed, started walking a lot to deal with the stress and now find that I don’t fit ANYTHING. My daughter mentioned the term “midsize” to me yesterday and this was the first thing google threw at me. Thank you. Maybe I’ll start shopping for clothes again now I’m armed with more information.

    Liked by 1 person

    1. Thank you so much for your comment! I’m glad this post has helped you out ❤ Someone told me recently that "clothes should be made to fit us, not us fit the clothes". Regardless of whatever size or body shape we are, we should all be able to get clothes that fit us and make us feel fire ✨


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